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  • Wisam Mshati

How to Talk About a Property on Camera without Going Overboard or Sounding "Salesy"



Talking about a real estate property during a video tour can be tricky. You want potential buyers to be impressed with what they see, but you don't want your words to come off as overly corporate or try-hard. The key is to stick to simple and casual language when discussing the features and highlights of the property. Let's break down how you can talk about a property in an effective yet understated way.




1. Know Your Audience

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The most important thing when it comes to talking about a property is understanding who your audience is. Are you talking to first-time homebuyers? Retirees? Investors? Knowing who is listening will help you tailor your words accordingly so that everyone in the group will find them appropriate and relatable. Try not to use too much jargon, especially if there are non-industry folks present.




2. Choose Your Words Carefully

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When describing features and highlights, it's best to avoid words like "highly sought" and "boasting." Instead, focus on using simple words that are easy for everyone to understand. Give factual information rather than making grandiose claims; potential buyers will appreciate the honesty and straightforwardness of your approach. For example, instead of saying "This house is located in the highly sought after (insert favourite neighbourhood here) neighbourhood ," try saying something like "This house is located in (insert favourite neighbourhood here), one the most popular neighbourhoods in the city and known for its top rated schools, access to transit and quiet street"




3. Make It Personal

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Don’t forget that you are speaking with real people who have real dreams and aspirations for their lives—and for their homes! When talking about a property, don’t just list out facts; try speaking as if you were telling someone a story about the house itself. Speak from the heart, show genuine emotion, and make sure all conversation points flow together naturally. This makes it easier for potential buyers to envision themselves living in this space.



Recap

Talking about a property doesn't have to be complicated or overwhelming—all it takes is a little practice! Keep things simple by focusing on using casual language that resonates with everyone in attendance rather than trying too hard with big words or phrases. Make sure all conversation points flow together naturally and speak from the heart so that potential buyers can easily envision themselves living in this space. By following these tips, you'll be able to confidently lead tours of any property without going overboard or coming across as "boastful!" (see what we did there?)



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