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  • Wisam Mshati

You should do this for your next Instagram Reel or TikTok

Short form social media videos have become increasingly popular in recent years, with platforms like TikTok and Instagram leading the charge. These videos are typically 30 seconds or less in length, and they are designed to capture attention, convey a message, and prompt a specific action from the viewer.


One key component of a successful short form social media video is the pattern interrupt.


This is a technique that breaks the viewer's pattern of swiping through content, and it can be achieved through the use of unexpected elements, such as a surprising or humorous twist or a visual element such as a shake or colour change. By interrupting the viewer's pattern, the video is more likely to stand out and be remembered.


The intro hook is another important component of a short form social media video. This is the opening element of the video that is designed to grab the viewer's attention and keep them watching. A good intro hook should be engaging and relevant to the subject matter of the video.


Once the viewer's attention has been captured, the next step is to present the problem or desire that the video addresses. This could be a problem that the viewer is experiencing, or it could be a desire that they have. By presenting a problem or desire that is relevant to the viewer, the video becomes more relatable and compelling.


The main subject of the video is the central focus of the content. This could be a product, a service, or an idea. The main subject should be presented in a clear and concise manner, highlighting the key features and benefits.


Finally, the call to action (CTA) is an essential element of any short form social media video. The CTA is the prompt that encourages the viewer to take a specific action, such as visiting a website or purchasing a product. A strong CTA should be clear and specific, and it should be presented in a way that motivates the viewer to act.


In conclusion, short form social media videos are a powerful marketing tool that can be used to capture attention, convey a message, and prompt a specific action from the viewer. By incorporating the components of a pattern interrupt, intro hook, problem/desire, main subject, and CTA, businesses and individuals can create engaging and effective videos that drive results.

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